So, let’s face it. Apps and platforms have taken over our world. That happened. We log more screen time than we do sleeping. Every modern company is now building a digital product. Yet most of them fail, often dramatically.
Why, you might ask? Well, because building products is brutally hard! And I’m not talking about tokenized design systems or CI/CD pipelines. I’m talking about figuring out what’s actually worth building.
Great products don’t appear by vibe-coding a landing page or moving buttons around until people click. They come from understanding the change you want to bring to the world. From understanding what drives the people you’re building for, what frustrates them, and what actually improves their lives. It’s about knowing whether those buttons should exist in the first place.
Most products fail because nobody needed them. They fail when founders rely on gut feelings, or when product teams obsess over tweaking funnels to chase short-term KPIs. Features pile up. Interfaces get tweaked endlessly. Companies try to ship faster, smarter, shinier.
But hear me out. There’s a way to challenge these assumptions before they turn into expensive mistakes. It starts with asking uncomfortable questions until we’re confident we’re doing the right thing, for the right people, for the right reasons.
From there, I help carry that vision forward in a way that shapes the daily work of the team. In the end, it’s about culture. Together, we turn the change you want to bring to the world into reality.
